We believe good businesses deserve to be seen.
You’ve built a business with purpose. Now you need a brand with power. We bridge the gap between "looking good" and "getting results."
It started with frustration
I’m Hayley, the founder of WQ Creative.
My background isn’t typical. I didn’t start in web design; I started in signage. For years, I worked with thousands of business owners, helping them translate their brand into the physical world. I learned exactly what makes a business stand out on a crowded street and what makes it invisible.
From there, I moved into corporate internal marketing, managing high-level strategies for a major organisation. I saw the power of systems, consistency, and long-term vision.
But I also saw a gap.
Small business owners were being forced to choose. You could hire a strategist to make you sound smart, or a designer to make you look good. Rarely did you find someone who could do both.
The result? Beautiful websites that didn’t convert. Strategic plans that gathered dust. And purpose-led founders feeling stuck, unseen, and unsure how to grow.
I built WQ Creative to bridge that gap.
To bring big-business strategy and high-end design to the founders who need it most.
Strategy first. Design second.
Most studios start with colours and fonts. We start with your business goals.
We believe that clarity creates confidence.
When you know exactly who you’re talking to and what you’re saying, the design becomes easy. It becomes effective.
We don’t just hand over a website and wish you luck.
We build growth assets. Systems that attract your ideal clients, filter out the wrong ones, and help you scale with ease.
Who belongs here
We aren’t for everyone, and we’re okay with that. We do our best work with:
- The Purpose-Led: You care about impact as much as income. You want to leave the world better than you found it
- The Established: You’ve been in business for a few years. You’re past the "spaghetti at the wall" phase and ready to scale.
- The Expert: You’re brilliant at what you do, but your current online presence doesn’t reflect your level of expertise.
- The Ready: You’re tired of DIY. You’re ready to trust a partner, do the work, and invest in your future.
If that sounds like you, you’re in the right place.
The principles that guide us
Our values shape how we work and who we partner with. We believe in clear thinking, intentional design, and long-term relationships. We're here to support your growth, not chase quick wins.
Integrity & Honesty
We tell the truth.
If an idea won’t work, we’ll tell you. We value your growth over our ego. You can trust us to be your honest "business bestie."
Purpose Over Profit
We care about impact.
We work with founders who want to leave the world better than they found it. Your purpose fuels our creativity.
Creativity & Curiosity
We solve problems.
Creativity isn’t just about making things look nice. It’s about finding smart, elegant solutions to complex business challenges.
Passion & Connection
We are human first.
Business is personal. We listen deeply, communicate clearly, and treat your business with the same care we treat our own.
A studio built for growth
We don’t just hand over a website and wish you luck. We build growth assets.
We believe that your brand and website should be the hardest-working members of your team. They should:
Attract your dream clients on autopilot.
Filter out the people who aren't a good fit.
Convert visitors into booked calls while you sleep.
We combine the "business brains" of strategy with the "creative heart" of design to build systems that support your vision for the long haul.
Hi, I’m Hayley
I’m your Lead Strategist and the face behind WQ Creative.
I’m a Manifestor, an Advocate, and an Enneagram Type 1.
In business terms? That means I’m a visionary who obsesses over the details. I see the big picture of where you want to go, and I have the perfectionist streak to ensure we get there properly.
I’m not here to be a "yes person." I’m here to be your partner. I’ll challenge you to think bigger, simplify your message, and step into the spotlight with confidence.
When I’m not building brands, you can find me chasing my kids and puppy, reading, painting or hitting the gym.
Ready to stop playing small?
You have the vision. We have the strategy. Let’s build something extraordinary together.
