The WQ Creative Journal

This is where we share what we've learned building high-performing websites for service-based businesses across Australia.
From SEO and strategy to messaging and conversion, everything here is written to help you understand what makes a website grow a business.

Featured posts

Behind the Brand

How to Create a Website That Reflects Your Brand Identity

Learn how to create a website that reflects your brand identity. Stop hiding who you are. Build a website that attracts the right clients and converts.

Brand & Positioning

5 Clear Signs Your Business Needs a Rebrand

SEO & Google Visibility

Why SEO is Important: The Difference Between a Pretty Site and a Powerful One

SEO & Google Visibility

How Customer Reviews Drive Business Success: 5 Powerful Benefits

Brand & Positioning

What is brand strategy and why is it important? A guide for service-based businesses

What is brand strategy and why is it important? Learn how it attracts aligned clients, guides decisions, and helps your business stand out from the rest.

Brand & Positioning

How to Build a Brand That Attracts Clients (Without Feeling Salesy)

Build a magnetic brand that attracts aligned clients with clarity and confidence. Learn the essentials of client-attracting brand strategy here.

Websites that Convert

What You Need to Know Before Building Your Own Website: 5 Crucial Considerations

Learn what you need to know before building your own website. Avoid common DIY mistakes and understand why hiring a professional could save you time and money.

Brand & Positioning

Why a logo isn’t enough: Building a brand that truly connects

Why a full brand strategy is essential for service-based businesses to attract and retain ideal clients. Brand goes beyond just having a logo

Brand & Positioning

Why a Logo is Crucial for Your Growing Business: Key Tips for Designing an Impactful Brand Identity

Learn why a logo is essential for your business and discover how to design one that captures your brand's essence, boosts recognition, and drives loyalty.

SEO & Google Visibility

How to Optimise a Blog for SEO: Proven Tips to Boost Traffic and Engagement

Discover blog optimisation strategies that boost SEO, drive more traffic and increase engagement. Learn tips to help your blog perform better in search engines.

Business Growth & Strategy

How to Set Up a Professional Google Workspace Email for Your New Domain

Learn how to set up a domain email with Google Workspace. This step-by-step guide helps business owners scale efficiently and enhance professionalism.

Behind the Brand

45 Reasons to Work with Me: Expert Branding, Web Design & Purpose-Driven Creativity

Discover 45 reasons why working with Hayley Philip at WQ Creative is the key to transforming your brand—from expert design to purpose-driven creativity.

Websites that Convert

How to Successfully Promote Your New Website to the Public

Promote your new website like a pro! Discover the best strategies to drive traffic, boost visibility, and make a strong first impression with your audience.

Website Health & Performance

Why Your Website Needs a Cookie Pop-Up

Learn why adding a cookie pop-up to your website is crucial for compliance with privacy laws, building trust, and improving user experience.

Websites that Convert

WWW vs Non-WWW: Which Is Best for Your Website?

Confused about choosing between www and non-www for your website? Learn the differences, their impact on branding and SEO, and how to make the right choice for

SEO & Google Visibility

How to Set Up Google Analytics for Your Website

Set up Google Analytics easily with this step-by-step guide. Track visitors, measure performance, and optimise your website for better results.

SEO & Google Visibility

Dealing with Bad Reviews

Discover the power of online reviews in shaping consumer choices. Learn how to proactively manage your online reputation and what to do when it happens

Business Growth & Strategy

How to Transfer Your Email from Microsoft to Google Workspace: A Step-by-Step Guide

Learn how to transfer your email from Microsoft to Google Workspace with our step-by-step guide. Migrate emails, contacts, and calendars effortlessly.

Brand & Positioning

Which Logo File Format Should I Use?

This blog breaks down the most common file formats, helping you understand when to use each effectively for various purposes in print, web, and design projects.

Business Growth & Strategy

6 Reasons Why You need a Domain Email Address For Your Business

Discover 6 reasons why your business needs a domain email address. From professionalism to enhanced security and branding, see why a domain email is essential.

Business Growth & Strategy

5 Reasons to work with an agency

Discover the immense value of partnering with a digital marketing agency for your business. Learn how outsourcing can elevate your marketing efforts.

SEO & Google Visibility

What Are Backlinks? Why Are They Important?

Discover how backlinks can enhance your website’s blogs, boosting their chances of appearing prominently on search engine results pages for improved visibility.

Websites that Convert

A Guide to Our Website Process

Elevate your business with a beautifully designed website that works seamlessly. Explore our proven design process tailored specifically for scaling operations.

SEO & Google Visibility

Why isn't your website showing up in Google?

Enhance your website's visibility by following these simple steps to submit your sitemap on Google Search Console for better indexing and search performance.

SEO & Google Visibility

How to Setup Google Search Console

Boost your business with Google Search Console! Learn to set up an account for invaluable insights, optimise performance, fix errors, and boost search rankings.

SEO & Google Visibility

Why SEO is Essential for Your Business Strategy

Learn why SEO is vital for scaling businesses and outsourcing marketing. Explore real examples, expert tips, and its impact on profit and customer satisfaction.

Business Growth & Strategy

Why You Should Always Market Your Business

Discover why marketing is essential for scaling your business. Learn how to leverage brand awareness and your unique selling proposition to reach new heights.

Business Growth & Strategy

How to Set Up an Alias Email on Google Workspace

Learn how to set up an alias email in Google Workspace with our easy guide. Protect your privacy, manage multiple roles, and streamline your inbox!

Want help with your website?

If your website isn't pulling its weight, start with a Website Health Audit to find out what's holding you back.
Or book a call and we'll talk through your options.

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