Girls Gotta Work Podcast

Merch Landing Page for a Growing Podcast Brand

A fun, on-brand landing page designed to streamline merch sales and amplify the Girls Gotta Work movement.

With their podcast rapidly gaining popularity, Hayleigh from Hali Helper and Jordan from Scrunch Social needed a central hub to promote and sell their Girls Gotta Work merchandise. Relying on scattered promotions across social media was inefficient, and they wanted a streamlined way to take pre-orders, display product details, and manage customer inquiries—all while staying true to their brand’s bold, fun, and empowering aesthetic.

project objective

The goal was to develop a landing page that made it easy for podcast fans to learn about the brand, explore the merch, and place their orders—all in one place

Industry:
Podcast
Link:
See it live

The Solution: A High-Converting, Branded Landing PageTo ensure a smooth user experience, we designed a landing page that was clear, engaging, and on-brand.

  • Brand Story Integration: A concise, compelling introduction about Girls Gotta Work to connect with visitors.
  • Merch Showcase: High-quality images and details about the product, ensuring customers knew exactly what they were getting.
  • Easy Ordering Process: A user-friendly layout that guided visitors through pre-ordering without confusion.
  • Size Guide & FAQs: Anticipating and answering common customer questions upfront, reducing barriers to purchase.
  • Social Media Links: Direct connections to Girls Gotta Work’s Instagram and TikTok, ensuring continued engagement.
Photo of ear buds, watch, and an iPhone showing the Girls Gotta work page
Photo of a macbook with the Girls Gotta Work page opened
Photo of the Girls Gotta Work page opened on an iMac
Photo of a woman browsing through the Girls Gotta Work page while holding a bouquet of flowers
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Outcomes & Impact: Driving Merch Sales & Community Engagement

  • Increased Conversions: A clear, well-structured page led to strong pre-order numbers.
  • Brand Consistency: The landing page perfectly aligned with the Girls Gotta Work vibe, reinforcing their message.
  • Efficient Sales Process: Centralising merch info and ordering streamlined the entire pre-order experience.
  • Stronger Online Presence: The site complemented their podcast growth, attracting even more listeners and community engagement.
Photo of a woman viewing Girls Gotta Work page while having coffee
Photo of flowers and a macbook with Girls Gotta Work page opened
Photo of a hand holding an iphone with the Girls Gotta Work page opened on it
Photo of a woman holding an iPhone showing the Girls Gotta Work page

"Where do we even start! Hayley has been the bees knees of web designers for our brand new landing page for our brand new poddy, Girls Gotta Work. Not only was she quick with the turnaround, she was organised, she was a FANTASTIC communicator and nailed the brief the first go. Loved working with WQ Creative and you better believe we will be back for more!"

Jordan Koster
Girls Gotta Work Podcast

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