As a new business, TeaPea Consulting was running with a quick DIY logo created in Canva. While it served a purpose in the early days, it wasn’t scalable or legible at small sizes — and with only one circular variation, it lacked flexibility. The colour palette (a bright green and blue) also needed refining to feel more polished.
Our goal was simple: create a refined, professional brand identity that would help the client be taken seriously in her industry — while still staying true to the colours and concept she loved from day one.
We cleaned up the original concept and delivered a suite of logo variations in SVG, PNG, PDF, and JPG formats, ensuring they could be used across digital, print, and social platforms with ease.
We honoured the original green and blue tones but softened them slightly for a more elegant and trustworthy brand feel. The result? A professional look that still feels like "her".
To help TeaPea stay consistent across all touchpoints, we included a brand cheat sheet outlining colours, logo usage, and font recommendations — giving her confidence and clarity moving forward.
Before the rebrand, she felt limited and a little hesitant to promote her business. Now, with a logo that looks polished and aligns with her vision, she feels ready to put herself out there with confidence. The new brand gave her that subtle but powerful mental shift—from just starting to standing strong.
With a cleaned-up logo and thoughtfully softened colours, her brand now communicates professionalism, reliability and style. It might seem like a small visual change, but the impact is clear—people take her seriously, and she feels like a real contender in the space.
From client proposals to email footers to social posts, she now has everything she needs to show up consistently. And with file formats optimised for any platform, there’s no second guessing—just confidence, clarity and ease.
“I love IT. When I first saw them I wasn't sure to be honest, but been looking at them regularly over the last 2 days and I actually love them. No edits needed. THANK YOU.”
DIY was a great start, but now it’s time for a brand identity that helps you show up like a pro. Let’s create something polished, purposeful, and totally you.
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