Meet Hayley
Founder, Lead Strategist, and your new Business Bestie. I help purpose-led founders stop guessing and start growing with strategic websites that actually work.
I don’t just design websites. I build business assets.
Hi, I’m Hayley.
If you’re reading this, you’re probably tired of feeling like your website is holding you back. You’ve got the expertise, the clients, and the vision, but your online presence is stuck in the past.
That’s where I come in.
As the founder of WQ Creative, I specialise in bridging the gap between "pretty design" and "profitable strategy." I don’t believe in cookie-cutter templates or confusing jargon. I believe in building clear, confident brands that help good people do great things.
A decade of experience. A lifetime of creativity.
My path to strategy wasn’t a straight line and that’s my superpower.
My career spans over 10 years across branding, web design, digital marketing, and signage.
- In Signage: I learned the physical reality of branding, what makes a business stand out on a crowded street (and what makes it invisible).
- In Corporate Marketing: I managed high-level strategies for major organisations, learning the power of systems and long-term vision.
- In Design: I honed the craft of making things look beautiful.
Now, I bring that unique blend of strategic thinking and creative execution to service-based business owners like you. I understand not just how a website looks, but how it performs in the real world.
Strategy first. Story always.
I’m a Manifestor, an Advocate, and an Enneagram Type 1.
Translation? I’m a visionary who obsesses over the details.
I lead every project personally. When you work with WQ Creative, you don’t get passed off to a junior account manager. You get me.
- I listen deeply to understand your business.
- I challenge you to simplify your message.
- I partner with you to build a brand that feels like you.
More than just a strategist.
I’ve been creative since I was a kid (I built my first website at 11!). But when I’m not obsessing over fonts or SEO strategy, you can find me:
- Training at the gym (my happy place.)
- Painting and getting messy with art.
- Planning my next home renovation project.
- Spending time with my family in beautiful Cairns.
I bring that same energy, creativity, and dedication to every project I touch.
Ready to work with a partner who cares as much as you do?
Let’s stop the guesswork. Let’s build a website that reflects your expertise and grows your business.
