Brand and Website Audit
A plain-language written report that shows you where your brand positioning has fallen behind your business, why your website isn't converting at the level you operate at, and exactly what to fix first.
Sound familiar?
Your referrals are strong. Your work is genuinely good. But your website looks like it was built for a version of your business that doesn't exist anymore.
You've probably tweaked a headline here, changed a photo there, wondered if it's the colour palette or the layout or maybe you just need to start over entirely. But nothing quite lands because you're fixing symptoms, not the actual problem.
The actual problem is a positioning gap. Your brand hasn't kept up with your business. And until you know exactly where that gap is, every fix is a guess.
Generic feedback tells you what's commonly wrong with websites. This tells you what's specifically wrong with yours.
- Book a discovery call or fill in a lengthy brief
- Wait weeks for answers
- Hire a consultant for a full strategy engagement
- Already know what's wrong with your brand
Just submit your website URL and a few details about your business. I'll do the rest.
How it works.
Not everyone is in the same place. Tell me where you are and I'll point you in the right direction.
What you get.
Brand Positioning Review
Website Conversion Audit
Gap Analysis
Prioritised Action Plan
Revenue Impact Summary
What Happens When Your Brand Finally Reflects Your Level
Not everyone is in the same place. Tell me where you are and I'll point you in the right direction.
Booked out for the year. Two new services launched off the back of it.
Beneath the Palms Midwifery
Previous website was built on design only, no strategy underneath it. Not saying what it needed to say.
"I get so many enquiries but having to say no is really hard. Not a bad problem to have."
773 sessions, 29% organic traffic, ranking for EMDR therapy Cairns, all within 2 months of launch.
Unfurl EMDR — Cairns
Started from zero. No brand, no website, no referrals. Built everything from scratch including trauma-informed positioning and search foundations.
“I'm getting about 2 website enquiries a week and averaging about one GP referral for the past couple of months. I've increased my days to meet the extra demand."
Impressions up from 20 to 100+ per day. Clicks 3 to 5x. Google ranking from position 40 to 18.
Iconic Balloons — Cairns
No redesign. Just fixed what was broken under the hood: structure, indexing, headings, meta.Proof that the right foundations outperform pretty design.
"Traffic went up 5x in 6 weeks."
This is for you if...
- You've been in business for at least a year and your website hasn't been properly reviewed since you built it
- You're winning work through referrals but your inbound enquiries don't reflect the quality of your work
- You feel like your brand looks smaller than your business actually is
- You want to know specifically what's wrong before committing to a bigger project
- You're tired of guessing and want a clear picture
This is not for you if:
- You're looking for a basic DIY checklist you could Google yourself
- You're not willing to act on the findings
- You want someone to just tell you everything's fine
Who's doing your audit.
I'm Hayley Philip, brand strategist and founder of WQ Creative. I've spent over a decade working across design, brand strategy, and digital and the gap between how good a business is and how it's being seen is the only problem I've ever cared about solving.
I've helped service businesses across Australia close that gap. The audit is how I identify exactly where it is in yours.
My promise.
If you receive your report and don't feel it was worth $197, email me within 48 hours and I'll refund you in full. No forms, no questions.
I'm confident the audit will give you more clarity on your brand and website than anything you've tried to date. That's the only guarantee I need to make.
Frequently Asked Questions
As a written PDF report, sent to your email within 3 business days of your intake form being submitted.
Your website URL and a short intake form covering your business, your ideal clients, and what you feel isn't working. It takes about 10 minutes.
No. The calculator gives you a general revenue estimate based on your traffic and conversion rate. The audit is a specific, personal analysis of your brand and website by me. It tells you exactly what's causing the gap and what to do about it.
That's up to you. Some people take the findings and act on them independently. Others come back to me for a strategy session or a full brand and website rebuild. Either way, you'll know exactly where you stand.
Most website feedback, whether from tools, templates, or general advice, tells you what's commonly wrong with websites. This audit tells you what's specifically wrong with yours: where your positioning has fallen behind your business, why that gap exists, and what it's costing you. That's a different question entirely.
Ready to find out what's holding your brand back?
Brand Positioning Review + Website Conversion Audit + Gap Analysis + Prioritised Action Plan + Revenue Impact Summary.
Delivered as a written report within 3 business days.