Brand Strategy and Website Design Australia
The complete Authority by Design build: brand strategy, website copy, and a custom website that positions your business at the level you actually operate at. Strategy first, always. Everything else follows.
What actually happened.
Not everyone is in the same place. Tell me where you are and I'll point you in the right direction.
Beneath the Palms Midwifery
Unfurl EMDR
Up from almost zero inbound. The strategy repositioned a highly skilled psychotherapy practice from invisible to the go-to option for the clients who needed them most.
Iconic Balloons
You've probably already tried to fix it.
You've tweaked the homepage headline. Swapped the photos. Changed the colours. Wondered if you need a new logo. Had a developer update the layout. Maybe even had it rebuilt entirely.
And it still doesn't feel like you. It still doesn't convert the way your referrals do. It still looks like a business that's smaller, less certain, less capable than you actually are.
That's not a design problem. A designer working without strategy is just moving things around. The problem is positioning. Until you know exactly where the gap is between how good your business is and how the market sees it, every fix is a guess.
This is the project that closes that gap. For good.
Generic advice tells you what is commonly wrong with websites. This project finds what is specifically wrong with yours.
This is for you if:
- You're a service business owner with a track record of real results for clients
- You're a service business owner with a track record of real results for clients
- You've had your website built or rebuilt before and something still isn't right
- You're ready to invest properly in getting the brand and website done correctly, once
- You want strategy, copy, and design handled in one cohesive process, not patched together from three different people who've never spoken
This is not for you if:
What this project delivers.
A website that positions you at the level you actually operate at. Not a template with your logo on it. Not a site that looks fine but doesn't convert. A custom-built website designed around a strategy built specifically for your business.
Copy that sounds like you. Because it's written from a strategy we built together, based on how your clients actually talk about their problems and what they're looking for when they find you.
A brand foundation you can build on. After this project you have a positioning document, a website, and a clear picture of what your brand stands for. Your content, your pitches, your sales conversations all become easier. Because the strategy underneath them is solid.
Who you're working with.
I'm Hayley Philip, brand strategist and founder of WQ Creative. I've spent over a decade working across design, brand strategy, and digital, across service businesses of every size, from solo practitioners to established teams across Australia.
What I kept seeing, in every industry, every size of business, was the same thing. The work was genuinely excellent. The brand just hadn't kept up. There was a gap between how good the business was and how the market was seeing it.
Authority by Design is the process I built to change that. Strategy first, always. Brand built around it. Website built around the brand. That sequence is what makes the difference between a website that looks good and one that actually works.
It shows up as an excellent referral rate and a website that sits quiet. A pitch that lands in person but copy that does not. A business that has outgrown its brand without quite knowing when it happened. Finding that gap and closing it is the only thing I have ever built my practice around.
How the brand strategy and website build works.
Not everyone is in the same place. Tell me where you are and I'll point you in the right direction.
What the project includes.
Brand Strategy Session
Written Brand Strategy Document
Full Website Copy Deck
Custom Website
Main Offer Landing Page
Booking Confirmation Page
VSL Guide
SEO Foundation
Pre-Launch Audit
30-Day Post-Launch Support
Lead Magnet Landing Page
Lead Magnet Ad Creatives
If you need a new logo and visual identity to go with the brand strategy and website, this can be added to the project. Ask about this in your application.
"I'm not sure I'm ready for this level of investment."
The businesses I work with are usually generating solid revenue through referrals before they come to me. They're not struggling. They're just not growing in the way they should be, because their brand isn't doing the work it could be doing.
The question isn't whether you can afford this project. It's what it's costing you to keep showing up with a brand that doesn't reflect your business. Every week that the right client lands on your site and leaves because it doesn't look like the level you operate at is a week of lost revenue.
The businesses that come back and tell me their site is booked out, that they're getting enquiries from the right people, that they've put their prices up because their positioning finally matches the work. None of them say it wasn't worth it.
Frequently Asked Questions
A custom website built around your brand strategy and copy. The number of pages depends on your business, but typically includes homepage, about, services, work with me or contact, and any key landing pages. We'll scope this in your discovery call before the project begins.
I write the website copy as part of this project. It's written directly from the brand strategy, which is why the copy and the strategy have to be done together. Bringing in a separate copywriter without the strategy is how you end up with copy that sounds generic.
Most projects run 8 to 12 weeks from strategy session to launch, depending on scope, how quickly we can get through feedback rounds, and designer availability. We'll confirm a timeline in your discovery call.
That depends on your business. We discuss platform options as part of the project scoping. Most clients end up on Webflow or Squarespace depending on how much they want to be able to edit themselves and what other tools they are running. We will recommend what is right for your situation, not what we default to.
We can work with existing brand elements where they're strong. The strategy session will surface whether they're serving your current positioning or holding it back. I'd rather tell you something is working well than redo it for the sake of it.
Yes. A deposit is required to begin and the balance is structured across the project milestones. Payment schedule is confirmed in your project agreement.
Ready to build it properly?
Brand Strategy Session + Strategy Document + Website Copy + Custom Website + Main Offer Landing Page + Booking Confirmation Page + VSL Guide + SEO Foundation + Pre-Launch Audit + 30-Day Post-Launch Support.
BONUS: Lead Magnet Landing Page + Lead Magnet Ad Creatives.
Starting from $5,500.