From zero online presence to consistent client demand in eight weeks.
An Expert in Her Field, A Beginner in Business
Jakara Anders is a brilliant trauma-informed therapist. When she decided to leave her corporate role and launch her own private practice, she had the vision and the expertise. What she didn’t have was a roadmap. She was stepping out on her own for the first time, starting from absolute zero with no brand, no website, and no idea how to attract the clients she wanted to serve.
The Fear of Being Invisible
Jakara’s biggest fear was launching into silence. She was an expert in her craft but felt completely overwhelmed by the business side. “I was pretty clueless about marketing and business promotion,” she said. This wasn’t just about a logo; it was about her livelihood. She was worried that without a professional, trustworthy online presence, she’d remain invisible to both clients and the GPs she needed for referrals. She needed a partner to guide her through the process, step by step.
Strategy First. Design Second. Results Always.
This is where our Clarity to Conversion™ Framework comes in. We didn’t start with design; we started with strategy. First, we built a trauma-informed brand identity that reflected her values of safety, calm, and professionalism. Then, we designed a conversion-led website with structured service pages and clear pathways, making it easy for clients and referrers to understand her work and get in touch. Finally, we implemented foundational SEO, conducting deep keyword research for her niche in Cairns to ensure she was visible on Google from day one. We didn’t just build her a website; we built her a client-generating asset.
From Invisible to Ranking on Google
Within two months of launching, the strategy was working. Jakara was averaging two website enquiries and one GP referral every single week. The demand was so consistent she increased her working days. Organic search now accounts for nearly a third of her traffic, and she ranks for key local search terms like “EMDR therapy Cairns.”
More importantly, the overwhelm is gone. Jakara feels proud, confident, and in control. She’s no longer stressed about marketing and can focus on the work she loves, knowing her website is working for her. As she put it, “She created something I could not have imagined… I’m lucky to have clients reach out through the website.”
“Hayley walked me through the process step by step and made it really easy and enjoyable. She created something I could not have imagined. I’m really lucky to have clients reach out to me through the website, and referrers like GPs and paediatricians have been able to find me through Google.”
Ready to build a website that works for your business?
If you want results like this, your next step is a call. We will walk through: where your website is holding you back what a rebuild could unlock whether we are the right fit
